We started with your skin. Now we're protecting it from the outside too and this time, we said it out loud, in person, under the sun, at our very first vendor market.
For years, Evridwear has lived almost entirely online: in your cart, your bathroom shelf, your camping bag. So when SVN Sundays' Glow Festival, a beauty and wellness pop-up market, came onto our radar, we knew it was time to find out what happens when people can actually touch our exfoliating gloves before they buy them.
Spoiler: it's a lot more fun than a product page.
Why This Market, Why Now
SVN Sundays builds a space for beauty and wellness brands to meet real people, treating Sundays as a kind of ritual. The immersive, festival-style format creates a genuine sense of community around self-care and inclusivity. This particular event was an open-air beauty and wellness market featuring brand booths, product discovery, sampling, shopping, giveaways, and plenty of content-worthy moments.
The Glow Festival's whole vibe for beauty, wellness, self-care that is basically the Evridwear thesis in trade-show form. Our exfoliating gloves started the brand. Our sun sleeves are the newest chapter: same obsession with skin, just facing outward instead of in. A beauty-and-wellness crowd was exactly the right audience to test both halves of that story in one booth.
We set up at The Paseo in Pasadena, California on June 7, 2026, for our first time appearing in person.
Setting Up Shop (Literally)
We didn't want a table that just displayed products we wanted one people could experience. That's where our "Exfoliation Test Board" came in: a hands-on setup letting people feel the difference between our exfoliating glove material, a traditional exfoliating cloth, and a plain towel, side by side, in real time. We also laid out samples across our different exfoliation levels, so nobody had to guess which texture was right for their skin so they could just feel it.
Our product display included our bath sponges, back scrubbers, and tanning kit, alongside our newest sun sleeves that can be styled for garden days, beach trips, and farmers market mornings, because protecting your skin from sun exposure shouldn't mean giving up the things you actually do outside. Every purchase also came with an exclusive festival giveaway: a scarf, exfoliating mitt, or exfoliating fingerless gloves, just for stopping by.
What We Heard at the Table
Talking to people face-to-face is a different experience than reading a comment section. A few things stood out:
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"I really like how the material feels for the exfoliating gloves, and the pricing is very affordable."
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"Which one is best for everyday use?"
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Our exfoliating gloves were the best-selling item of the day, no surprise, since they're our top seller online too.
The Numbers
First markets are rarely about breaking sales records. They're about learning what resonates when there's no algorithm standing between us and the person holding the product and honestly, we wouldn't want it any other way.
More Ahead
This was Evridwear's first time setting up a booth at an in-person beauty and wellness event and it might not be the last. If you stopped by our table at the Glow Festival, thank you for letting us talk your ear off about exfoliation textures. If you missed us, you can still shop for everything we brought: exfoliating gloves, bath sponges, back scrubbers, the tanning kit, and our sun sleeves available online anytime.
Meet Evridwear’s Marketing Team!
(Left to right: Kayla, Elizabeth, Neko, and Dominic)
